Herb Gillen Agency

Marketing. Advertising. Public Relations.

Marketing Strategy

While our designers' creative portfolio will match any agency in town, our strength is in our strategic thinking. Lots of folks can design a pretty ad or produce a clever spot, but that's simply not enough to produce results anymore. We offer a refreshing approach to marketing where the strategy and the tactical decisions are what drive the process. There's not just a set playbook that gets pulled out every time.

We look to find the unique best ways to move beyond awareness and create connection with our clients' customers. Research, positioning, branding, market planning, media planning and buying, database marketing strategy, promotions, product naming, tag lines, event planning, trade show strategy, internal communication campaigns, copywriting

"Two years ago, I was already past due on a total revamping of my website, email, social media, promotion and marketing. I thought that I would have to deal with multiple agencies to get all of the categories completed, and the magnitude of the task had me in a dilemma. I read some great testimonials for the Herb Gillen Agency, and I was already aware of his dedication to the ICAS Foundation. The next thing I did was to commit to Herb. Then, he and I identified my separate areas that needed to be upgraded or initiated. I am happy to say that Herb and his staff are stellar in all disciplines of advertising, marketing, promotion and communications. They have covered all areas thoroughly and to completion. The team is a joy to work with, and will put your mind at ease. A way I measure the success of business experience is, If you had to do it all over again, would you? My answer...Heck yes, but sooner! Don't be a procrastinator like me. Contact Herb Gillen Advertising ASAP, and you will be on the road to success."
Danny "Hollywood" Clisham
Award - Winning Air Show Announcer, LLC

Marketing Strategy

You've got a great performer lineup (or maybe you don't), you've got your logistics buttoned up but you've struggled to draw fans, draw media, draw sponsors or turn a profit with your show.

We are expert marketers that specialize in marketing air shows, performers and aviation-related clients. We are working with shows from coast to coast on a daily basis. While we believe that each location is unique, we know what has worked and what hasn?t and we are actively engaged with the ever-changing air show marketing scene to provide our clients the best marketing, advertising and PR counsel in the industry.

Michael Kaufman
"As a co-producer of essentially a first year air show, we knew that strategic marketing and public relations of our event would be paramount to the air show success. Having developed a niche in marketing and promoting air shows across America, Herb Gillen and his team worked with us from beginning to end. Without Herb Gillen Advertising as an integral part of the Boston-Portsmouth Air Show team, I am sure we would not have enjoyed the phenomenal level of success with sponsors, the media, attendance and the performers as well. I would highly recommend anyone starting an air show or looking to take their current air show to the next level to contact Herb- you'll be glad you did!"
Michael Kaufman
Boston-Portsmouth Air Show - CFRE - Co-Producer